This article was originally posted as a letter from Cal South CEO Jeff Dyrek to SCMAF members in their December 2024 newsletter…
Soccer isn’t just a game; it’s a tool for building stronger communities, inspiring dreams, and creating lifelong connections. As part of Cal South and LA Futbol Group, I’m thrilled to share our mission of making soccer accessible for every child and family in Southern California. Together with SCMAF members like you, we can bring this vision to life.
A Partnership for Impact
We’ve already partnered with cities like Bell, Downey, and Los Angeles County, hosting free soccer clinics that have welcomed hundreds of kids onto the field. These events are more than just training sessions—they’re transformative experiences where kids discover confidence, parents find joy in their children’s growth, and communities strengthen bonds through shared participation.
In the words of Janine A. Andrade, Director of Community Services for the City of Bell: “Our partnership with Cal South and LA Futbol Group has been an incredible experience for the Bell community. These free soccer clinics have sparked joy and enthusiasm among our youth, creating opportunities for them to learn, grow, and thrive both on and off the field. Seeing the smiles on the kids’ faces and the pride in their parents’ eyes reminds us why we do this work. We are deeply committed to providing meaningful programs that empower our children and strengthen our families, and we look forward to continuing this collaboration to make an even greater impact.”
A Simple, No-Cost Offer for SCMAF Communities
We’re excited to extend this opportunity to every SCMAF member. Our promise is simple: we will bring a free soccer clinic to your community.
Here’s how it works:
– You raise your hand and say yes.
– We’ll handle the rest—from providing experienced coaches and equipment to organizing a fun, inclusive program at a time and place that works for you.
This is your chance to provide local kids with an unforgettable introduction to soccer, all at no cost to you or your community.
Why Soccer? Why Now?
There has never been a better time to engage in soccer. Los Angeles is on the cusp of hosting some of the most exciting global soccer events in history, including:
– The FIFA World Cup and Club World Cup
– Major CONCACAF tournaments
– The 2028 Olympic Games
These events will bring soccer to the forefront like never before. By hosting a clinic, you’ll help create a sense of connection and pride among families in your community, opening doors to local kids who may one day aspire to participate in these global events.
Let’s Make It Happen Together
We’re calling on SCMAF members to join us in this effort. Together, we can use soccer as a platform to inspire kids, strengthen communities, and promote the positive values of teamwork, discipline, and fun.
Getting started is easy:
1. Contact us to express your interest.
2. Collaborate with our team to set a date and location.
3. Watch your community come alive through the joy of soccer.
Our clinics are designed to fit the unique needs of your community, and they’re completely free. All you need to do is say yes—and we’ll do the rest.
Together, We Can Build a Legacy
Soccer has the power to transform lives, and through partnerships with SCMAF, we can make that transformation happen in communities across Southern California. Let’s work together to inspire the next generation of players, fans, and leaders.
We’re ready to help you kick off this incredible journey. Are you?
Let’s play!
Warm regards,
Jeff Dyrek
CEO, CAL SOUTH
Making Soccer Dreams Come True
For more information about how to get involved,
contact partner@calsouth.com.
