The Cal South Identity Guide was developed to provide the foundation for consistency of the Cal South brand across all media, business documents and apparel. These include broadcast, web, merchandise, collateral, promotions and advertising. Consistently expressing the Cal South visual identity builds strong brand awareness.
Please follow the guidelines outlined in this manual for the most effective expression of the Cal South brand. The Cal South Identity Guide is also included automatically in all of the zip files for Cal South’s various logos below.