Identity Guide

The Cal South Identity Guide was developed to provide the foundation for consistency of the Cal South brand across all media, business documents and apparel. These include broadcast, web, merchandise, collateral, promotions and advertising. Consistently expressing the Cal South visual identity builds strong brand awareness.

Identity Guide [PDF]
Guía de Identidad [PDF]

Please follow the guidelines outlined in this manual for the most effective expression of the Cal South brand. The Cal South Identity Guide is also included automatically in all of the zip files for Cal South’s various logos below.


Logo Downloads

The most up-to-date versions of Cal South’s various logos can be found below. Each download is a zip file featuring the logo in the listed file format. A link for a zip file featuring all of the listed types is also available.

If you have questions about usage, please review the Identity Guide above or contact the Cal South Creative Services Group at 714-451-1537 or creativeservices@calsouth.com.

Cal South (vertical)

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Cal South (horizontal)

Click below to download:

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