FULLERTON, Calif. (July 16, 2021) – Cal South and Beach Soccer Promotions LLC today announced their mutual agreement of a partnership in which the two organizations will work in tandem to produce co-branded youth and adult beach soccer tournaments throughout Southern California. The ten-year agreement also details an expansion of their efforts into an annual series of Beach Soccer Championship events, featuring state, national and international levels of competition.
Beach Soccer Promotions, more familiarly operating in California as Copa Cabana Beach Soccer Tournaments, has long been a provider of quality beach soccer tournaments, both nationally and internationally. The primary goal for both organizations in teaming up is to build development and awareness of beach soccer – a small-sided (5v5), low-impact, higher-scoring and faster-paced version of soccer that is played on sand instead of grass – by increasing its visibility amongst Cal South’s membership and the general public.
“In our desire to broaden beach soccer’s reach, teaming up with Cal South is a natural for our company,” said Jeffrey Sundy, Managing Partner of Beach Soccer Promotions. “This deal allows us to offer even more tournaments and will help us gain access to new venues in which to show Cal South’s members the fun and excitement of beach soccer.”
“We are very excited entering into this partnership with Beach Soccer Promotions,” said Cal South CEO Terry Fisher. “Cal South is always seeking new areas in which we may expand our mission of bringing soccer excellence to as much of the public as possible. There is so much untapped growth potential in beach soccer that we would be remiss not to forge this partnership.”
The tournaments created during this partnership will be co-branded as “Copa Cabana/Cal South Beach Soccer” tournaments. As equal partners of these tournaments, the deal presents both parties with increased marketing and sponsorship opportunities.
The inaugural tournament produced by this new partnership has already been announced and is scheduled to be held in Huntington Beach on November 20-21, 2021, the weekend before Thanksgiving. Four to five more tournaments scheduled to be held throughout 2022 are planned to be confirmed by September 1, 2021.
About Cal South:
The California State Soccer Association – South (Cal South) is a 501c(3) California public benefit corporation and is the official youth and adult state soccer association of the United States Soccer Federation, US Youth Soccer, and the United States Adult Soccer Association. Cal South represents over 300 Affiliate Member leagues and clubs comprising our membership of more than 204,000 registered players, coaches, referees and league administrators. The organization, with a service area that extends from San Luis Obispo to San Diego, provides rewarding recreational and competitive opportunities for players of all ages, genders and skill levels. For more information about Cal South, visit www.calsouth.com.
About Beach Soccer Promotions/Copa Cabana Beach Soccer Tournaments:
Beach Soccer Promotions LLC is a sports promotional and production company DBA as Copa Cabana Beach Soccer Tournaments. Copa Cabana tournaments have been held on the beaches of California, Oregon, and Florida over the past fourteen years. While their primary focus has concentrated on holding 5v5 events nationally, Beach Soccer Promotions has also co-produced international tournaments in China and South Africa. They are the largest producer of beach soccer events in California with over sixteen tournaments per year, creating a large following of tens of thousands of national and international beach soccer players returning to play in multiple tournaments. For more information about Copa Cabana Beach Soccer, visit www.copacabanabeachsoccer.com.