Listen to Episode 27: “Your Mind Is Your Most Powerful Tool!”
Guest: Jim Madrid, Founder – Advance Sports Technology, Inc. [AST]

The latest episode of Cal South’s soccer podcast, “The Bear and the Ball,” is available to stream or download for your listening pleasure today! 

Jim Madrid, the CEO and founder of the AST Academy, has worked with some of the biggest names in sport. However, he hasn’t focused on the technical or tactical side of athletics; instead, he has developed tools which train the body’s most powerful tool: the mind.

Jim talks about the AST mental performance platform and how it can benefit everyone… the athlete, the coach, and the parent. Today, in sports and in life, mindset is the difference between success and failure.

Join Jim and host Nick Webster to find out how you can take steps to increase your mental performance potential!


You can also catch up on all past episodes by clicking here or looking for “The Bear and the Ball” on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and most other major podcast platforms. Or you can visit our Podcast page here.